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“THE MARKETING MIX IN THE ACTIVITY OF NON-COMMERCIAL ORGANIZATIONS, USING THE EXAMPLE OF THE BALTIC STATES”.
Abstract
The value of marketing mix in non-commercial organizations in the theory puts in doubt; however, in practice both commercial and non-commercial organizations today are actively using marketing methods for the development and promotion of their companies. The principal directions of activity of non-commercial organizations are the attraction of volunteers, financial means for the charitable purposes. That underlines the relevance of use of tools of promotion in resolving of these issues. The carried out analysis, using the example of the Baltic States has shown that their active use in the nonprofit sector that emphasizes the existence of promotion as an element of marketing mix in no-commercial organizations.
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