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TRADITIONAL “FIVE ELEMENTS” THEORY DRIVING MODERN DESIGN INNOVATION. APPLICATION OF “ FIVE ELEMENTS” THEORY IN TRANSPORTATION DESIGN
Abstract
This research is based on the basic concept of "Five Elements" and the theory of mutual promotion and restraint between “five elements”. The major well-known enterprises have shift much more attention to the huge potential Chinese market. The "five elements" as the Chinese People's traditional material concept has a huge impact on people's aesthetic inclination and life style. Especially for high-income people, mutual promotion and restraint of "Five Elements" concept should influence their choice of daily necessities, especially the choice of luxury. The impact of "Five Elements" concept analyses on Chinese art and design since ancient times was the main methodology in the article. Furthermore, this research fruit was also used in creation of transportation design, in order to create economic benefits.
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