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PROMOTING CITIES THROUGH FESTIVALS
Abstract
Promoting cities only through historical heritage is no longer topical, especially for the new generations. The differentiation and promotion of a city can be achieved by organizing festivals, which could attract a constant number of tourists annually. The article wants to examine the characteristics of a festival that gives it the power to be popular and to evolve each year to attract more and more tourists. We needed to see what people cherish the most about these festivals and what values a festival needs to have to have the same success. A content analysis of internet posts and comments left by attendees at three very known festivals was conducted. We analyzed the information on Google, Facebook, Instagram, YouTube, and News sites. Based on the results of our study, we came up with some recommendations on how the festivals should be organized in order to increase the notoriety of a city, as well as the number of tourists.
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References12
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