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CULTURAL DIFFERENCES IN CREATIVE SELF-EFFICACY, ROLE IDENTITY AND SELF-PERCEIVED BEHAVIOR

K. Szabo

Abstract

The present article investigated three main constructs of self-perceived creativity: creative self-efficacy, creative role identity and creative behavior. Culture being an element of the social context, it could influence creativity, more specifically the level of development, or predictors of creativity, for example the creative self-efficacy or creative role identity. Moreover, previous studies showed that culture may shape creativity via its influence on some environmental factors. Based on these findings the main goal of this research was to study the impact of different cultures on self-perceived creativity factors. Data were collected from N= 1050 people and included four countries: Romania (N= 627), Hungary (N=99), Italy (N=198) and the United Kingdom (N=126). In order to measure the creativity constructs, a self-perceived scale was used which contains three factors: creative self-efficacy, creative role-identity and creative behavior. The analysis of variance showed a main effect of culture, significant for all three dimensions of creativity: creative self-efficacy F(3,1046) = 18.85 , p< .001, creative role identity F(3,1046) = 3.82, p= .010 and creative behavior F(3,1046) = 6.34, p< .001. Post hoc analysis was conducted to determine where differences exist exactly. In addition, results suggested significant differences in creative self-efficacy as a function of nationality and gender. The findings should be applicable in educational domain. Further results and implications are discussed.

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DOI resolver: doi.org/10.5593/sgemsocial2017/32/S11.012

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