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DESIGN PRINCIPLES FOR TYPOGRAPHIC POSTERS: TRIZ-BASED APPROACH TO GENERATE NEW IDEAS

P. Pisklakov

First published: 2018https://doi.org/10.5593/sgemsocial2018/5.3/S21.019View metrics

Abstract

TRIZ (the theory of inventive problem solving) is an approach to generate creative solutions for problem solving, it was developed by Genrich Altshuller since 1946. Primarily he creates this theory for technical systems and problems, but then other authors use the same approach to develop theory that you can apply to advertising, public relations etc. One of the instruments in Classical TRIZ is a set of inventive principles that help to create solutions for the problem. This instrument transforms the process of finding of a new idea from traditional trial-and-error approach to systematic search of the creative solutions. This paper discusses the TRIZ approach to problem solving for generating creative solutions, describes the design principles identified on the basis of the TRIZ approach and how you can apply these principles for generating new ideas for the posters, especially for typographic ones. Identified principles can also be applied not only for posters but for other media to some extent.

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Publication details

Title
DESIGN PRINCIPLES FOR TYPOGRAPHIC POSTERS: TRIZ-BASED APPROACH TO GENERATE NEW IDEAS
Authors
P. Pisklakov
Proceedings
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publisher
STEF92 Technology
Year
2018
Pages
149-154
SWS Citekey
Pisklakov201821149154
ISSN
2367-5659
ISBN
978-619-7408-66-9
Language
en
Publication type
Proceedings Paper
Keywords
TRIZ-based approachtypographycreativity techniqueposter designtoolbox for designer
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