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SOCIAL SCIENCES: Section Psychology and Psychiatry2025

DYING TO BUY HIGH STATUS BRANDS: BANNER ADS DESIGNED WITH REMINDERS OF DEATH INFLUENCE BRAND CHOICE IN ONLINE SHOPPING DESPITE BANNER BLINDNESS

Rene Holl · Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025

DOITerror Management Theory Banner Blindness Subliminal Advertising Brand Status E-commerce Psychology Judgement and Decision Making+2 keywords