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Y.Hristova

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Author: Y.Hristovaclear all
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

COMPETITIVE STRUCTURE OF ELECTRONIC RETAILING IN BULGARIA

(STEF92 Technology, 2018, Violeta Dimitrova, Y.Hristova, M. Dushkova)

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The purpose of this paper is to study the change in the competitive structure of electronic retailing (e-retailing) compared to traditional trade and to reveal the processes of their mutual influence. The development of two main indicators for assessing the intensity of competition - market growth and concentration is investigated, based on which is compared the dynamics of the competitive structure of e-commerce retail with that of traditional trade. For the purpose of the analysis data from the National Statisti...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

CONSUMER ATTITUDES TOWARDS LIFE INSURANCE IN BULGARIA

(STEF92 Technology, 2018, Y. Hristova, P. Peeva)

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The aim of the current paper is to analyze the consumer attitude towards life insurance in Bulgaria during 2018, considering the contemporary European trends and the increased necessity for life insurance. The European life insurance market has been developing with a rapid pace for the past several years, indicating that on average a European spends 1159 EUR annually for life insurance products. According to this indicator Bulgaria is one of the least developed countries among the EU member states. This begs the q...

SOCIAL SCIENCES: Section Business and Management2018
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