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P. Peeva

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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

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CONSUMER ATTITUDES TOWARDS LIFE INSURANCE IN BULGARIA

(STEF92 Technology, 2018, Y. Hristova, P. Peeva)

The aim of the current paper is to analyze the consumer attitude towards life insurance in Bulgaria during 2018, considering the contemporary European trends and the increased necessity for life insurance. The European life insurance market has been developing with a rapid pace for the past several years, indicating that on average a European spends 1159 EUR annually for life insurance products. According to this indicator Bulgaria is one of the least developed countries among the EU member states. This begs the q...

SOCIAL SCIENCES: Section Business and Management2018

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