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This research is based on the basic concept of "Five Elements" and the theory of mutual promotion and restraint between “five elements”. The major well-known enterprises have shift much more attention to the huge potential Chinese market. The "five elements" as the Chinese People's traditional material concept has a huge impact on people's aesthetic inclination and life style. Especially for high-income people, mutual promotion and restraint of "Five Elements" concept should influence their choice of daily nec...