Browse

This paper analyzes the manifestations and reasons of infringement to the franchisors'trademark from the Chinese perspective in the franchising sector. Some judicial cases are selected and dissected to indicate the trademark rights to be protected in China and some countermeasures were put forward to protect the trademark rights from the franchisors'perspective. As the cornerstone of the franchise method of doing business, trademarks, symbols of goodwill, embody the great value and convey the valuable assets of th...