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Once Piedmont was known as †the antithesis of a tourism destination' because its regional capital, Torino, was (and still is) well known worldwide as the symbol-city of the Italian car industry. Nowadays, this Region has a very appreciate position as a tourist destination because of museums, exhibition centers, cultural and religious events (e.g. the Holy Shroud) and, last but not least, industrial tourism, linked not only to car industry but also to excellences of the food and wine sector. Furthermore ExpoTorin...