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The “Golden Ring of Russia” is considered to be the most famous tourist route in Russia since the 1970s. Now it acts as a famous umbrella brand and also as a pattern for tourism development in other parts of the country. The Golden Ring sites still keep up high tourism and recreational attractiveness, but the inbound and domestic tourist flows are declining. In the last decade this route is subjected to significant changes that lead to its functional and spatial transformation. The article discusses various fa...