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CORPORATE SOCIAL RESPONSIBILITY AS A TOLL FOR RESPONSIBLE TOURISM: THE CASE OF CROATIAN HOTEL INDUSTRY
(STEF92 Technology, 2015, RAKITOVAC, K. AFRIC)
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The aim of the paper was to compare and confront the concepts of sustainability and responsibility in tourism and to research the role of corporate social responsibility (CSR) in achieving sustainable and/or responsible tourism. The empirical research was aimed to analyze the importance of CSR for hotel companies in Croatia as a toll towards a more responsible tourism. Considering the numerous direct and indirect impacts of hotels on their natural and social environment, the implementation of CSR brings many chall...



