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TRIZ (the theory of inventive problem solving) is an approach to generate creative solutions for problem solving, it was developed by Genrich Altshuller since 1946. Primarily he creates this theory for technical systems and problems, but then other authors use the same approach to develop theory that you can apply to advertising, public relations etc. One of the instruments in Classical TRIZ is a set of inventive principles that help to create solutions for the problem. This instrument transforms the process of fi...