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Festivities are one of the most stable forms of spiritual culture which undergo significant transformations as the result of globalization. Not only the spectrum of festivities, their functions, and traditions, but also the attitudes of people and their knowledge about festive culture are changing. The influence of festivities, having originated in Western Europe (St. Valentine’s Day, Halloween, etc.), is another significant trend that has become evident in contemporary Latvia. The research analyses the specificit...

Important changes affecting different areas of human life are taking place due to the globalization processes, thus the issue of cultural memory has become especially topical. Festivities as one of the most consistent forms of spiritual culture and the guarantee for a long existence of a nation as a whole are transforming significantly in circumstances of the contemporary post-industrial society. Not only the forms, functions and content of the festivities are changing, but also people’s attitude towards festiviti...