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MARKET ORIENTATION: INTERCONNECTION BETWEEN COMPANY TYPE AND MARKET ENVIRONMENT
(STEF92 Technology, 2014, O. Shirshova, O. Yuldasheva)
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In this paper was studied the macro and micro situation about four groups of market-oriented companies from Saint-Petersburg in three periods of time. Was proposed the typology of market orientation as the element of Strategic Management System. The authors tried to make the connection between the type of market orientation and the situation on the market in a given time period. In 2010-2014 authors conducted the survey of more than 200 companies of Saint-Petersburg (SME and some large companies). There were ident...



