Publication
MARKETING ISSUES OF MUSEUM PRODUCT DEVELOPMENT IN LINE WITH THE AGED AUDIENCE'S NEEDS
(STEF92 Technology, 2018, E. Kuznetsova, O. Grineva, O. Rykalina)
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The article proposes a marketing approach to forecasting the needs of aging visitors and museum product development taking into consideration the results of the visitors studies. According to the recent research aging visitors became an active part of museum and other cultural institutions public. At the same time they have different needs which havenÂ’t understood by these organizationsÂ’ management. Art and scientific museums aging visitors are not only grandmothers and grandfathers escorting their grandchildren. ...
SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2018
