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The article summarizes of materials sociological monitoring of student of Sverdlovsk region (1995-2016) – in terms of the motivation of choice University. Monitoring materials published [1], disclosed in the publication methodology and research technique, unsubstantiated picks and sample size. The sample included monitoring student survey III course on four main areas of learning (socio-economic, humanitarian, scientific and technical). A number of issues (in particular, of the reasons for the choice of the Univer...