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The aim of this article is to analyze the cultural resources of Bulgarian entrepreneurship through the dominant value orientations in this socio-professional group, using the Schwartz Value Survey (Schwartz, 2006, 2008). According to this model, the value system on cultural level is described by seven universal value orientations: embeddedness, autonomy (intellectual and affective), hierarchy, egalitarianism, harmony, and mastery. The relationship between these values reflects three basic contradictions (alternati...