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The main objective of this paper is to use modern approaches for evaluating the performance and competitiveness of a company with regard to a dynamic business environment. The evaluation method used is the Balanced Scorecard, which was designed in 1993 by the authors Kaplan and Norton as a system of balanced perspectives (based on finances, customers, internal processes and growth). Currently, however, the original Balanced Scorecard method exhibits certain deficiencies in its approach to measuring business perfor...