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Mobility along with housing and food are mayor household consumption clusters and the main driving forces of environmental impact. The need for transportation and importance of mobility for entrepreneurship and households has risen in the past decades. Even though transportation conveys socioeconomic benefits, it also has significant environmental, social and economic costs. Therefore, there is an exigent need to promote behavior change, and, when it comes to transport, it means, promotion of modal shift, use of e...

A Recent survey of household pro - environmental behavior in Latvia (March 2016; n 1009), clearly indicates that 56.7% of respondents identify themselves as certainly green thinking or as rather environmentally friendly, however most of the time they do not act pro – environmentally. The aim of this research was to explore different pro – environmental behaviors and intentions by using multidimensional scaling as well as to look for patterns these behaviors form. Clusters of habit and non-habit driven behaviors as...