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The main objective of the paper was to find out what conceptualisation processes are evoked in children of older school age by the word “education”, and what meanings are attached to this word in Czech Radio's newcast programmes from 1970 and 2015. The individual goals of the research were to reveal a particular influence of school upon the education of children, and to spotlight the changes in education in relation to a particular ideology in society. The theoretical basis of the research were theses of cultural ...