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The author describes the results of the study of language features of communica-tion during the job interview. The material for the study is transcripts of the real inter-views presented in the series "Cadres decide" on the online “UspehTV” channel. Such nomenclature units as official names and ergonyms including job titles and titles of or-ganizations are active lexical markers of speech strategies for recruiters and job seekers. The actualization of the nomenclature vocabulary in the course of oral interaction (...

The report describes effective and non-effective communication tactics that implement a basic communicative strategy of the main communicant (tourism manager) a persuasion strategy. The specific nature of verbal reasoning strategy is determined in comparison with a persuasion strategy. The response (reactive) actions of the passive communicant - a client of the travel agency - are presented. A comprehensive analysis of cooperative and confrontational strategies using methods of interpretation and description, gene...