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Background. Admittedly, 40 \% of the world's Arctic territory and water surfaces belong to Russia, and at the same time, according to estimates, only around 2\% of Arctic tourists worldwide choose Russia as their destination. A potential future rapid rise in the number of tourists in Russian Arctic could have huge economic, community and environmental implications, and yet sustainability issues remain largely untouched. Methods. Interviews with representatives of three Russian tour operators in Arctic tourism. Ana...