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H. A. Minyar-Beloroucheva

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Author: H. A. Minyar-BelorouchevaYear: 2021clear all
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8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS

(SGEM World Science, 2021, H. A. Minyar-Beloroucheva, Polina Sergienko)

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The article deals with revealing particular linguistic and stylistic means used in public relations (PR) campaigns to promote food brands, which make them successful. The methodology chosen for the present research including surveys of the existing studie

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
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