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This article offers a comparative approach to the analysis of figurative meanings of the lexicon nominating birds in Spanish, English and Russian texts. We consider pragmatics of figurative uses of ornithonyms. This theme is relevant, because the mental archetypes, based on the images of nature, totally permeate and pierce the ethno-cultural semiotic space of verbal thinking in any linguistic culture. A special place among these archetypes belongs to the symbolism of the ornithonyms, for only the birds, among all ...

The investigation belongs to a sphere of cognitive linguistics, which we would call ‘contrastive comparison’. The actuality and relevance of our work is determined by the growing interest of linguists to shape the conceptualization of signs and phenomena in verbal thinking of various cultures’ representatives. One of the most effective methods of conceptualization is the verbalization of the character and appearance of a person, his emotions and certain abstract phenomena using names of plants and vegetables. Lexi...

Being a multidimensional and complex issue metaphor has been considered frequent in fiction but rare and even non-existent in official discourse by classical books on stylistics for many years. Though many researchers still describe official communication as unemotional different political and business leaders nowadays often use various language ways of making their speeches more expressive including such figure of speech as metaphor. The research analyzes the use of the metaphor in business discourse which is rev...