Browse

The market segmentation tool is an additional methodology during the in-store field studies with psycho-physiological parameters. During the in-store measurements, it is frequently necessary to segment and profile participants. This methodology is based on the Limbic Type® system that performs segmentation according to the motivations of purchase decisions. Paper based questionnaire and the participants’ verbal feedback were used for the scales pilot testing (n=80). The final scales constructions were tested with ...