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In this study, with the help of aesthetic analysis, we considered the video by blogger Danila Poperechnyi “They are trying to shut me up”. We believe that the video content on YouTube should be viewed from not only communicative positions, but also aesthetic ones. Bloggers trying to influence audience emotionally, to broadcast certain ideas. We developed an approximate algorithm for the mediaesthetic analysis of video on YouTube. Also we used the following methods for video analysis: aesthetically-applied analysis...