Publication
MODELING MASS-MEDIA IMPACT ON INTERNATIONAL COMMUNICATION AND PERCEPTION: THE CASE OF RUSSIA'S IMAGE IN SPANISH-SPEAKING COUNTRIES
(STEF92 Technology, 2018, D. Yampolskaya, S. U. Chernikov, Ch. Kienko)
Show more
In today's global world an image of a certain country and its society plays a significant role in international relations. The creation of such image depends largely on the attitude of the mass-media and their ownersÂ’ policy. For the past several decades research is done over many different aspects of the modern communication processes in search for better target audience impact methods and models. The purpose of this paper is to introduce the principal model of forming an inter-country communication within a spec...
SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2018
