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EUROPEAN BENCHMARKING TOOLS FOR SUSTAINABLE DESTINATIONS
(STEF92 Technology, 2015, CISMARU, L., BRATUCU, G.)
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Tourist destination marketing started to gain considerable importance within tourism literature and practice during the last fifteen years. In this context, benchmarking became a key process for defining strategies and monitoring their implementation within tourist destinations. Several tools for destination benchmarking were developed at EU level. Due to the major importance of sustainability issues within all Tourism Policies adopted by the European Commission, great importance has been given to the creation of ...



