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Mass media is the most expanded means of communication nowadays. For decades mass media has been actively working out the strategies to influence the recipient’s mind. In this research the author makes efforts to make a survey of what appears to be the most efficient, acute and widely practiced expressive stylistic means applicable in the media. The key word here is expressiveness since it reflects the speaker's attitude to the events and forms the pragmatic value of the text. As modern psycholinguists believe, ef...