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The article is devoted to the actual problem of studying the stereotypes of speech behavior in the English corporate communication. It attempts to systematize and explain these features through the type of culture and the category of politeness, which is considered as the most important regulator of communicative behavior. The formation of a corporate specialist and the style of one’s professional work is also influenced by the specialization chosen by the employee: there are established patterns of behavior in ea...

Nowadays the business microblog register is an object of linguistic research because its structural and semantic properties require further investigation in terms of linguostylistics, discourse analysis and business rhetoric studies. The relevance of the work is due to the fact that today the register of microblogging and its semantic structure have not been studied in the context of business communication. The authors aim to find out what functions are performed in business messages of the social network Twitter....

This paper is concerned with linguacultural peculiarities of slogans featured in advertising discourse. Advertising discourse finds its way into all kinds of institutional communication thanks to its thematically unrestricted nature, genre distinctiveness and its propensity to capture the most inconspicuous manifestations of the ever-changing world. This type of discourse is considered most exemplary as it can reflect the latest trends of socio-linguistic realia within a single slogan, which is viewed as a composi...