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Development of ICT, Internet and electronic commerce tools has totally changed the way of doing business, business processes, marketing and Public Relations. A new type of activities in the digital environment provides an advantage to small and microenterprises to effectively communicate directly with the target group of customers and achieve much better results than with the traditional media. The purpose of this article is to describe the main factors influencing the usage of e-commerce in microenterprises’ mark...

Nowadays we are witnessing the growing proliferation of social media in almost every sphere of our lives – from economics, to politics, society and education. Undoubtedly, the new opportunities of various social media applications such as social networking sites, collaborative projects, blogs, wikis, content communities, forums, etc., have their impact on educational process for both teachers and students. The main goal of this research is to identify some notable trends, opportunities and limitations regarding th...

Concept of connectivism and possibilities of its usage in education is very actual topic but up until now it did not get enough attention. Connectivism as a theory of education for a digital age is connected with usage of social networks. This paper is focused on the connection between social networks, homework and learning. Paper presents some of the partial results of use of social networks in education from the point of relation of the extent of intentionality to the learning skills of various age groups. Main ...

Social networks are a noteworthy opportunity to build a more caring and responsible society, a practice that is assimilated by learning to use the Web in a conscious way. The media competence takes the form of expertise both to active participation to the Web and to society. The focus is on the need to acquire the know-how to exploit the media, with particular reference to social networks, in a clever way so as to meke them intelligent instruments (Rheingold, 2013). From an educational point of view, social networ...