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In the context of the processes of professionalization and modernization of political communication and mediatization of politics, the aim of the article is to show how to use social media in strategies for communicating of party leaders on the Polish political scene. The research questions concerned attempts of the politicians to use social media to implement communication marketing strategies, in particular in the aspect of engaging and mobilizing Internet users not only in the periods of electoral campaigns, bu...

The purposes of the article were to illustrate how scientific education can be promoted through social media for generation Z in relation with civic engagement and to exemplify the case of a Romanian association involved in this type of activity. The research methodology was based on a quantitative method and a study case. The paper showed that social media represents a useful tool to promote scientific education within specific categories of people. Also, it demonstrated that, as science is part of a complex poli...