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LUXURY HOTEL TRENDS BASED ON EXCLUSIVE INDIVIDUAL SERVICES INSPIRED BY THE ORIGINALITY OF CULTURE, TRADITION, GASTRONOMY AND NATURAL RESOURCES. CASE STUDY OF ROMANIA
(STEF92 Technology, 2018, E. I. Molnar, R. C. Moraru)
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The objective of this paper is to analyze the development of luxury hotel industry in Romania in the last more than thirty years. The research methodology consists of the inventory of the accommodation capacity of Romania, of the luxury hotels built in this period and the analysis of assessment methods and identification of hotel strategy types for this market (hotel chain penetration, formation of the new brands). According to the new trends in luxury travel industry, the research aims at analyzing the possibilit...
SOCIAL SCIENCES: Section Economics and Finance2018