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The article analyzes the use of photos in social psychology as a visual technology. The work emphasizes that this type of visual technology is used in studies aimed at studying communication, interpersonal cognition, impression management, interethnic relations. Within the framework of these areas of research, photographs of the person's external appearance are suggested, which are proposed to be evaluated, categorized as belonging to certain groups (ethnic, religious, social). The article underline that up to the...