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Small and medium-sized enterprises (SMEs) are quite varied in terms of business concepts, size, age or entrepreneurial personalities and draw on a wide talent pool of both genders. From liberal professions and micro-firms in the service sector to medium-sized industrial enterprises, their diversity is the starting point in establishing the communication strategy. SMEs need to take full advantage of the benefits of information, a vital component of the digital economy. Traditional SMEs often do not know what digita...

The valorization of medieval castles in the territory of the Republic of Croatia, regardless of the fact that it is largely under the protection of UNESCO, is an important issue of a modern and multicultural society that can only be built by active work on preserving cultural diversity and building its useful and aesthetic value. The process of valorization of cultural heritage is extremely important for the preservation of cultural and historical heritage, which Northern Croatia recognizes as the most important p...