Scholarly record
THE INFLUENCE OF THE COVID-19 PANDEMIC ON FINANCIAL COMMUNICATION
Abstract
Small and medium-sized enterprises (SMEs) are quite varied in terms of business concepts, size, age or entrepreneurial personalities and draw on a wide talent pool of both genders. From liberal professions and micro-firms in the service sector to medium-sized industrial enterprises, their diversity is the starting point in establishing the communication strategy. SMEs need to take full advantage of the benefits of information, a vital component of the digital economy. Traditional SMEs often do not know what digital business strategy to pursue, struggle to capitalize on the massive data stores available to larger firms, and shy away from advanced AI-based tools and applications. The COVID-19 epidemic has accelerated the progress of digitization. Economic entities have reduced their activity in physical stores following the isolation and social distancing regulations. Simultaneously, the number of consumers using the Internet and mobile services has increased, underscoring the need for entities to accelerate the development of technology and other solutions. The accounting profession can step up its efforts and raise awareness of its role in increasing government transparency, reporting and accountability, and in assisting governments with financial, fiscal and risk governance, reporting and management.
Publication Impact Profile
- Captures
- Mendeley - Readers: 3
Publication details
References5
The Digital Economy and Society Index https://digitalstrategy.ec.europa.eu/en/policies/desi
Avram, C.D., Some Considerations on The Role of Financial Communication Within Corporate Governance, „Ovidius” University of Constanta, Faculty of Economic Sciences, 17(1), Romania, 2017, pp. 398-402;
The Path to the Digital Decade https://ec.europa.eu/info/strategy/priorities-2019- 2024/europe-fit-digital-age/europes-digital-decade-digital-targets-2030_en
Rensburg, R., Botha, E. Is integrated reporting the silver bullet of financial communication? A stakeholder perspective from South Africa. Public Relations Review, 40(2), 2014, pp. 144-152.
Avram, C.D., Avram M., Dragomir, I., Annual Financial Statements as a Financial Communication Support, „Ovidius” University Annals, Economic Sciences Series, 17(1), 2017, pp. 403-406.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.