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Increase of dynamism and competitiveness in business environment, stimulates providers of catering services to focus on the measurement of customer loyalty. However, the current methodological potential of this field is not developed enough to use in practice. The methodological insufficiency of customer loyalty measurement determined the topicality of academic research substantiating the model that creates the background for the measurement of customer loyalty towards a provider of catering services. The aim of t...

Tough competition caused by a market economy makes thousands of enterprises and organisations in any region of the world and under any economic conditions focus on quality management and quality assurance, which makes it necessary to persistently develop and introduce new quality systems, programmes and standards. Quality assurance is necessary for an enterprise to stay in business and increase the number of customers and, therefore, raise sales, as well as to ensure a stable, steady and fully controlled process o...