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Increase of dynamism and competitiveness in business environment, stimulates providers of catering services to focus on the measurement of customer loyalty. However, the current methodological potential of this field is not developed enough to use in practice. The methodological insufficiency of customer loyalty measurement determined the topicality of academic research substantiating the model that creates the background for the measurement of customer loyalty towards a provider of catering services. The aim of t...

The paper aims to choose the marketing metrics to measure the performance of the corporate client relationship management and to estimate the relationship marketing efficiency in the industrial market. The choice of client metrics was made according to the corporate targets for the development of industrial organization, availability of statistical data and the company’s needs for information in order to manage relationship with the customers. It was tested and approved in the real case of industrial enterprises. ...