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The article is devoted to gender analysis of lexemes meaning ‘a man’ on the material of Tatar proverbs. Axiological characteristics of a man’s image studied on the basis of physiological (features of appearance, age characteristics), psychological (personality traits, intellectual abilities, relationships between man and woman) and status and role characteristics (behavioral characteristics, family relations, social status, property condition). The study of gender stereotypes from linguocultural point of view reve...