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At present, the packaging is the seller of the goods. In many cases, the quality of goods and packaging design should be interrelated, because the overestimated design and the average quality of the goods are not compatible. This can lead to a failure in the introduction of the product to the market. Overabundance of goods and packages made consumers of products "capricious buyers." In a store, a buyer more often buys a product known to him and there is an ever smaller percentage of buyers who buy a new product, l...

The article examines correlation between the existing principles of state competition policy and innovative economic development. A perfect competition model has been currently adopted as an ideal sample of the commodities market state, being characterized by a sufficient number of sellers and buyers, when none of them can decisively influence market prices. Consequently, countries endeavor to bring real markets conditions closer to this ideal state by competitive policy, that occur in dedicated state effort to re...

Recently, advertising and new forms of internet advertising are among the most popular tools to influence buyers. It is the most visible and most discussed form of marketing communication. Advertising has the ability to influence the creation and change of needs, demand, but also consumer interests and habits. Just as advertising can affect consumers' buying behaviour, advertising can also discourage it. The objective of the contribution is the theoretical processing of the research problems in the field of advert...

The article critically analyzes the established, generally accepted approaches to study a state of competition based on market concentration index. These indicators have such obvious advantages as relative simplicity of their determining and comprehensible interpretation of the content. However, they also have some fundamental drawbacks as follows: the use of stringent, frequently unreasonable threshold values for obtaining final research findings about the state of competition in any commodities market, the inabi...