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The article deals with the problem of the second language acquisition from the point of view of a new and quickly evolving learning technology, named edutainment. This article provides an overview of edutainment technology and how it can be applied to the learner experience. The method applied is constructivism. Several parameters were taken into account: learners’ age, visualization and entertainment. The main objective of the project is to organize learners’ leisure time by providing them with a set of fascinati...

The article analyzes the communicative universe of the speech norm in its sociocultural, linguistic and cognitive aspects. The authors emphasize that it is not enough for the interlocutors to know only the grammatical system of the target language in order to adequately understand each other. Reflecting on the problems of the communicative norm formation, the authors expand the methodological field of research and "bring" the learner into the so-called communicative space, which must be built taking into account a...

Developed communicative competence today is an urgent need of an individual, one of the ways for his intellectual, spiritual and professional self-affirmation and self-improvement. Its quality, according to the authors, is significantly determined by the nature and format of the teacher-student interaction in the classroom. In order to track the relationship between the influence of the educational interaction format on the development of general cultural and professionally oriented competences of trainees, we con...

The purpose of this paper is to systematise the factors of functional efficiency of business discourse and to analyse the specificity of a complex interaction of language elements within a text, due to which discourse acquires semantic accretions. The article makes the case that nowadays the function of rhetoric impact is regarded as the leading one for business discourse, alongside other language functions. Therefore, speech functional efficiency implies enhancing the desired rhetoric effect in reflecting extrali...