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The paper aimed to discover several ways to modify the benchmarking method in order to increase its usage rate in Romanian enterprises. This increase would generate economic benefits for companies and for the entire society. Therefore, we have briefly presented in introduction several features of the modern benchmarking method retrieved in the specialty literature. Then we have developed a research in two fields: the academic environment and the industrial one. On one hand, we have collected the opinions of the ac...

The concept of benchmarking can be defined in many ways. In general it is a method of increasing the performance and competitiveness of a company on the basis of comparing oneself with the best in a given field. The objective of this method is to gain information that will help to identify the strengths and weaknesses of a company with its competitors and which will serve as inspiration for improvement. Information is gained by constant observation and evaluation. At present, businesses, if they want to be competi...