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This paper explores the concept of employer branding in the light of external marketing that establishes the company's image as an employer of choice. The motivation is represented by the raising importance of human resource management. The employer brand is an important element from a marketing point of view; it is practically the defining image of a company. The values and symbols it embodies need to be transparent to maintain the connection with the audience, whether we are talking about customers or simply int...

Public administration and the services it provides have an important role in the lives of citizens. People use these services to solve various problems, and the interaction that people have with public servants can influence their opinion about the performance and quality of these services. The aim of the paper was to identify the factors that influence the perception of citizens from the city of Brasov about the public services for registration of persons and marital status, in order to improve them and make them...

This paper aims to analyze well-known contemporary aspects that gained the interest of masses, especially in the online universe. Destructiveness develops either from abuse, in case of mukbang, or giving up and ultimately negligence, in case of the so-called hikikomori. While mukbang has its origins in South Korea and it literally took the whole world almost instantly, hikikomori is a more isolated subject that resides and originates from Japan. Mukbang, originally consisting of passionated people (mostly YouTuber...

This paper aims to present and promote the eSports and its situation in Romania. Esports, also known as electronic sports, professional video game competitions, can be defined as a form of sports where the main aspects are facilitated by electronic systems. Most often eSports takes the form of multiplayer video game contests usually organized between professional players. Several games are popular in the competitive scene. The championships that appeared in the 1990s were those that contained fighting video games ...

The study entitled “Representative values of the Romanian Police in interaction with public authorities” is an exclusively qualitative research. The purpose of the research was to identify mechanisms for streamlining the police service, communication and relations between the police, public authorities and citizens, performance and activity in the service of the community. In order to achieve the main objectives, we used the interview-based survey as a research method. The interview included 13 questions and w...

This paper tackles the issue of the architectural illustrator in an age of post digitalisation, where the return to the analog hand drawn images for a more pregnant communication is seen by some as much desirable. There are now concerns about the limited communicative ability of digital images, with suggestions to go back to the analogic world of the hand drawn images in perspective style. To assess whether a digital photorealistic render would communicate better or worse than a hand drawn image, a questionnaire w...

During the COVID -19 pandemic, among other institutions, mass media has played an essential role in disseminating information about the evolution of the pandemic, but also in shaping peoples’ opinion about the COVID - 19 vaccine. The purpose of our paper was to identify the way online media channels portrayed the positive and negative effects of the COVID – 19 vaccines in order to raise awareness regarding the importance of analyzing the subject from several perspectives. We considered such an analysis to be b...

This paper aims to discuss and analyze through content analysis and using the theoretical support available regarding social learning, about how many situations in a child’s life can impact his behavior, sometimes irreversibly. It is imperative to acknowledge how certain actions that we as adults conduct can affect children in general. We will discuss how Albert Bandura’s experiment involving the Bobo Clown doll revealed some troubling aspects that people should be aware of, how Jean Piaget assesses childrenвЂ...