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The relevance of the study is determined by the necessity to consider the specifics of the visual components functioning of media content of the leading social and political media, presented in major social networks. The empirical study base (the research is supported by the Russian Science Foundation, project No. 18-18-00007) is the content of Meduza media for the period from the 30th of April, 2018 to the 6th of May, 2018. The total amount is more than 240 units. The results of the study are provided in the arti...

Pursuing the goal, which is to examine the influence of information visualization trend that prevails in the modern culture on the existing mediasphere and transformation processes that have been unwinding in the mass communications and mass information domain over the past several decades, as well as to define the vectors of this influence, its features that transform the content of today’s mass media, their format, genre and typology properties and methods of interaction with the media consumer, the authors of t...