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The work is devoted to understanding the intrinsic characters of the "analogue" and "digital" generation of mass media, summarizing their generational media practice in the digital age. As a result, generations with stable characteristics of "analogue" and "digital" have been revealed. Also, we found out two transitional generations, the affiliation to which is established based on the level of "information competency". Besides, echo-generation was discovered – a transition between "digital" and "analogue" generat...

Currently there is a clearly expressed public need for organizing intergenerational communication in the digital environment with the purpose of transmitting cultural memory of the older (“analog”) generation. Such transmission determines the possibility of memory perception by the “digital” generation in the process of its socialization and realization of their cultural identity. The article is devoted to the development of methodology and private methods of research of communicative-cultural memory and features ...