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The article provides data on motivational method of teaching students when developing a new sanitary and hygienic product intended for the use in food processing industry and agro-industrial complex enterprises. The research objective was introduction of a new methodology for teaching students when the method of "Game constructing " becomes "Motivational" and is included in the educational process that enables the establishment of universal, general professional and professional competencies of graduates with the ...

At present, the packaging is the seller of the goods. In many cases, the quality of goods and packaging design should be interrelated, because the overestimated design and the average quality of the goods are not compatible. This can lead to a failure in the introduction of the product to the market. Overabundance of goods and packages made consumers of products "capricious buyers." In a store, a buyer more often buys a product known to him and there is an ever smaller percentage of buyers who buy a new product, l...