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Studying the behavior of the consumer of sheep meat and meat products in the historical Banat, which stretches on the territory of two countries (Romania and Serbia), we can understand the motivations and the finality materialized in the purchases made by them, having major implications for the improvement of the offer from the market of meat products and increase of the marketing result in case of sheep raising and exploitation farms, but also within the processing units. It is noted, regarding the consumption of...