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Promoting cities only through historical heritage is no longer topical, especially for the new generations. The differentiation and promotion of a city can be achieved by organizing festivals, which could attract a constant number of tourists annually. The article wants to examine the characteristics of a festival that gives it the power to be popular and to evolve each year to attract more and more tourists. We needed to see what people cherish the most about these festivals and what values a festival needs to ha...

This article wants to examine the typology of a young adult, the student, from past to present and future. We examined the lives of individuals that have in the present the same goal, or we might say having the same priorities, those of being a student and their life beyond that. We wanted to examine what in the past caused what they do in the present or what they want to do in the future. We also wanted to examine the differences between these two nations, even though we have a lot of similarities, and we are muc...

Cultural characteristics differ from nation to nation, and often by provinces, cities,villages - each group of people has its own traditions, beliefs and behaviors that are oftensimilar to other groups, but again specific to its members. Customs, rituals andsuperstitions as part of a particular culture define and shape the identity of consumerswho belong to that culture - they influence their attitudes, needs, habits and desires. Theseaspects of culture are embedded in consumer behavior, a complex set of preferenc...